The Suffolk & Norfolk Tourism Awards were recently held at Norwich Castle.
Eleven businesses and individuals were recognised at the awards, celebrating the very best tourism and hospitality attractions, venues and experiences in the region.
The awards are the first major celebration since Visit East of England (VEE) – the official tourism body for Suffolk and Norfolk – was accredited as a Local Visitor Economy Partnership (LVEP) by VisitEngland.
VEE organised the awards, hosted by TV presenter David Whiteley.
Winners and one runner-up from all but two categories automatically go forward to compete at the national VisitEngland Awards for Excellence, in June.
Launching the ceremony, Executive Director of Visit East of England, Pete Waters, praised the exceptional standard of candidates.
He also reflected on the opportunities offered by LVEP status, adding that although it was clear these are challenging times, he felt positive and heartened by the incredible tenacity and entrepreneurialism shown within the sector.
The winners
B&B and Guest House of the Year
Belle Vue Guest House & Cottage (Sponsor: Out of Office Events)
Judges’ verdict: ‘The care and attention to detail throughout the property are evident in every corner, making it impossible to find anything to criticise’.
Camping, Glamping & Holiday Park of the Year
Hippersons Boatyard (Sponsor: Ronaldo Ices)
Judges’ verdict: ‘The atmosphere is warm and welcoming, with a team that goes above and beyond to ensure guests feel at home.
Ethical, Responsible & Sustainable Tourism
Wild With Nature (Sponsor: Swiss Camplings)
Judges’ verdict: ‘Perfect for couples or solo travellers, this is eco glamping at its best, where all elements of comfort and convenience have been carefully considered and where sustainability is embedded into everything they do.’
Experience of the Year
Jimmy’s Farm & Wildlife Park (Sponsor: Ginger Pickle)
Judges’ verdict: ‘The experience was immersive, well-structured, and undeniably memorable.’
Hotel of the Year
Titchwell Manor (Sponsor: Ensors)
Judges’ verdict: ‘All elements work in harmony to make it an outstanding place to stay, a place that guests want to return to and a hotel that introduces visitors to the North Norfolk coast.’
New Tourism Business of the Year
The Miller’s Shed (Sponsor: Lovewell Blake LLP)
Judges’ verdict: With glowing five-star reviews, a seamless booking process, and a dedication to supporting the local community, The Miller’s Shed exemplifies excellence in new tourism.
Pub of the Year
The Pigs (Edgefield)
Judges’ verdict: ‘The Pigs has a great reputation and lives up to this with a fantastic venue & team of staff.’
Self-Catering Accommodation of the Year
North Cottage, Cromer (Sponsor: Hoseasons)
Judges’ verdict: ‘The house is stunning and the accommodation spacious, inviting and beautifully maintained. The accommodation works incredibly well for large groups with excellent shared spaces.’
Taste of England Award
Yalm Foodhall (Sponsor: Holidays Matter 2 Us)
Judges’ verdict: ‘A standout dining destination, offering exceptional food experience through its curated selection of independent kitchens.’
Visitor Attraction of the Year
Holkham (Sponsor: Howes Percival LLP)
Judges’ verdict: ‘A world-class attraction seamlessly blending history, nature, and modern amenities.’
Unsung Hero Award
Fran Hartshorne, at The White Horse, Brancaster (Sponsor: Greater Anglia)
Judges’ verdict: ‘Fran’s contributions extend beyond her kitchen. Her focus on sustainability, local engagement, and mentorship significantly impacts her team, her diners, and the broader culinary community. Her quiet yet impactful leadership style makes her an inspiring role model.’
Pete Waters added: “The Suffolk & Norfolk Tourism Awards celebrate the passion and innovation driving our region’s tourism industry forward.
Each winner exemplifies excellence in their respective categories, offering visitors unforgettable experiences and exceptional hospitality.”
Picture Credits: Visit East of England
