Staying ahead as an SME

Marketers in small and medium businesses are under daily pressure to keep pace with change and stay ahead of the competition. S trategy isn’t just for big businesses and the big corporate brands – it’s vital...

Can TV Make Your Business a Star?

TV advertising was once the preserve of big brands and prime time viewing; the anticipation of the John Lewis Christmas ad or a Coca Cola commercial sandwiched between talent show hopefuls! But things have...

Industry 4.0

Unlocking the full potential of manufacturing’s digital revolution Autonomous robots, internet of things (IoT), augmented reality, additive manufacturing and big data are just some of the Industry 4.0 technologies that are transforming manufacturing around the...

How You Accelerate Innovation in Your Established Business

We live in the age of the entrepreneurs. New startups seem to appear out of nowhere and challenge not only established companies, but entire industries. Where unicorns were once mythical creatures, they now seem abundant...

How to stay agile in the digital space – are you a digital trailblazer...

Digital marketing today isn’t an ‘add on’ or a ‘maybe’. Whether you work in the digital space or you run a busines­s you will be using digital. As a fundamental, contemporary and fruitful marketing...

The Dawn of an EIRA

In April 2018, Research England announced the recipients of its Connecting Capability Fund. Amongst them, £4.7 million was awarded to a new collaborative network of seven universities and colleges in the East of England...

What is innovation?

Just what is “innovation” - and is there a dark side to this wave of change that has transformed our lives through technology and other breakthroughs? In this edition, faculty from Cambridge Judge Business School...

Digital Marketing – What you need to know in 2019

Since the millennium, digital marketing has become a part of how almost every company, from multi-national to sole trader, attracts new business. For many, their strategy depends on their customers, with consumer marketing often engaged...

5 Social Media Trends to Look Out For in 2019

Social media is constantly changing, and it can be difficult to work out what you should and shouldn’t be paying attention to. Here are 5 social media trends which you should be looking out for...

Are you satisfied your firm’s cyber security would stand up to the test?

Experts now say that it’s a case of when, not if, a business is targeted by online criminals – so are you satisfied your firm’s cyber security would stand up to the test? It is...