Routes to innovation

Innovation has proven a popular topic and it’s one we’re keen to explore further. Who better to continue the conversation with than Professor Fiona Lettice, Pro-Vice-Chancellor (Research & Innovation) of the University of East Anglia. As...

‘Frugal innovation’ isn’t just for developing countries:

Jaideep Prabhu. Professor of Marketing at Cambridge Judge Business School It’s a global movement that democratises innovation, with implications for policymakers and companies of every size and shape What is frugal innovation? Frugal innovation is the creation of...

Harnessing design thinking

Have you ever wondered how entrepreneurs come up with good ideas? One tool employed to spark innovation is design thinking, Dr Ivano Bongiovanni speaks to Ellen Rossiter about the benefits the process brings to businesses....

What are the essential skills today’s marketers need to know?

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working. But how do you know which skills to look to add to your...

What we can do to encourage more women into tech roles?

Inspiring women from a young age to pursue careers in the technology sector is one of the industry’s biggest challenges Not only will diversification help businesses to grow a greater and more varied talent pool,...

Paperless offices: The Paper Tiger of Digital Transformation

Let me ask you – when was the last time you looked at a paper version of your bank statement? Can you remember the last time you signed for a parcel with pen and...

Staying ahead as an SME

Marketers in small and medium businesses are under daily pressure to keep pace with change and stay ahead of the competition. S trategy isn’t just for big businesses and the big corporate brands – it’s vital...

Can TV Make Your Business a Star?

TV advertising was once the preserve of big brands and prime time viewing; the anticipation of the John Lewis Christmas ad or a Coca Cola commercial sandwiched between talent show hopefuls! But things have...

Industry 4.0

Unlocking the full potential of manufacturing’s digital revolution Autonomous robots, internet of things (IoT), augmented reality, additive manufacturing and big data are just some of the Industry 4.0 technologies that are transforming manufacturing around the...

How You Accelerate Innovation in Your Established Business

We live in the age of the entrepreneurs. New startups seem to appear out of nowhere and challenge not only established companies, but entire industries. Where unicorns were once mythical creatures, they now seem abundant...