What are the essential skills today’s marketers need to know?

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working. But how do you know which skills to look to add to your...

What we can do to encourage more women into tech roles?

Inspiring women from a young age to pursue careers in the technology sector is one of the industry’s biggest challenges Not only will diversification help businesses to grow a greater and more varied talent pool,...

Paperless offices: The Paper Tiger of Digital Transformation

Let me ask you – when was the last time you looked at a paper version of your bank statement? Can you remember the last time you signed for a parcel with pen and...

Staying ahead as an SME

Marketers in small and medium businesses are under daily pressure to keep pace with change and stay ahead of the competition. S trategy isn’t just for big businesses and the big corporate brands – it’s vital...

Can TV Make Your Business a Star?

TV advertising was once the preserve of big brands and prime time viewing; the anticipation of the John Lewis Christmas ad or a Coca Cola commercial sandwiched between talent show hopefuls! But things have...

Industry 4.0

Unlocking the full potential of manufacturing’s digital revolution Autonomous robots, internet of things (IoT), augmented reality, additive manufacturing and big data are just some of the Industry 4.0 technologies that are transforming manufacturing around the...

How You Accelerate Innovation in Your Established Business

We live in the age of the entrepreneurs. New startups seem to appear out of nowhere and challenge not only established companies, but entire industries. Where unicorns were once mythical creatures, they now seem abundant...

How to stay agile in the digital space – are you a digital trailblazer...

Digital marketing today isn’t an ‘add on’ or a ‘maybe’. Whether you work in the digital space or you run a busines­s you will be using digital. As a fundamental, contemporary and fruitful marketing...

The Dawn of an EIRA

In April 2018, Research England announced the recipients of its Connecting Capability Fund. Amongst them, £4.7 million was awarded to a new collaborative network of seven universities and colleges in the East of England...

What is innovation?

Just what is “innovation” - and is there a dark side to this wave of change that has transformed our lives through technology and other breakthroughs? In this edition, faculty from Cambridge Judge Business School...