FUCHS and Rix Petroleum In Partnership Deal

TWO businesses in Norfolk have joined forces to help keep East Anglia’s farmers moving throughout harvest and autumn drilling. 


ell known lubricants supplier FUCHS has appointed Rix Petroleum (East Anglia) Ltd as its automotive and agricultural distributor in the area, serving farmers, hauliers, and other businesses across the region with requirements for fuels and lubricants.

The partnership also sees FUCHS relocate all stock and vehicles from its Dereham distribution centre to Rix Petroleum’s depot in Fortress Road, Snetterton.

The move puts the company in the heart of East Anglia, giving it a more comprehensive coverage of the region and with it, the capability to serve a greater number of farms, hauliers and other businesses.

Paul Wood, Automotive Field Sales Manager for FUCHS, said the move had come about due to changes in the company’s logistics network that had prompted a decision to close the Dereham site.

He added, however, that the move to Snetterton would improve customer service levels as the Rix Petroleum depot was more centrally placed and links to the main road infrastructure, particularly the A11, were excellent.

Mr Wood said: “The company has looked at how we can improve our customer supply service within the East Anglia region and FUCHS Lubricants are happy to confirm that we have appointed Rix Petroleum (East Anglia) Ltd as our distributor partner within the area, and joined them at their based in Snetterton.

“This is an exciting move for both businesses. It means the FUCHS brand remains an integral part of the East Anglia’s farming and business communities, and Rix Petroleum is able to offer the full FUCHS range of automotive, commercial, and agricultural lubricants and improved delivery services for these products.”

The partnership deal will bring a number of benefits to farmers and businesses across East Anglia including bulk orders on fuel and lubricants, and free delivery on packed orders of more than 200 litres.

Customers can also collect their orders from the Rix depot, and a buy over the counter service is available for smaller or urgent orders.

Jon Dench, Director of Rix Petroleum (East Anglia) Ltd, described the deal as ‘timely’ for East Anglia’s farming community.

He said: “The weather has brought a lot of uncertainty around harvest this year, with the heavy rainfall in July pushing back when farmers can get into the fields.

“Under these circumstances, farmers need to know their machinery is going to work when it is needed, meaning the last thing they want is uncertainty from their suppliers.

“Tying up with FUCHS means we can bring that certainty to lubricant supplies, not just for farmers, but to all sectors across East Anglia that rely on them to keep their businesses moving.”

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