Ipswich’s oldest taxi firm, Avenue Taxis, and private hire operator, CabsSmart, have rebranded as Veezu.
The move follows the acquisition of both operators by the Veezu Group in February 2026 and marks the next step in the company’s mission to deliver smarter, more sustainable transport services across East Anglia.
Both companies are key players on Ipswich’s transport scene. Avenue Taxis, founded in 1955, has supported everyday journeys, airport transfers and group travel for nearly 70 years.
CabsSmart has built a strong regional reputation for its reliability and community service.
In 2021, it received two Gold QSi Awards, for Private Hire Company of the Year and Community Award, alongside a Bronze for Business Diversification, recognising its support for local charities and its electric on-demand taxi-bus service, Katch.
The acquisitions strengthen Veezu’s East Anglia footprint, complementing its operations in Cambridge and Norwich.
By combining the operators’ expertise with Veezu’s ongoing investments in technology, compliance, and lower-emission vehicles, the company will continue to support communities across Ipswich, Kesgrave, Woodbridge, Felixstowe and surrounding areas alongside everyday transport services.
Founded in Wales in 2013, Veezu has grown into the UK’s fastest growing private hire vehicle business, partnering with thousands of self-employed driver-partners and completing over 25 million rides annually.
The company operates across hundreds of towns and cities and is licensed by 61 local authorities across England and Wales.
Nathan Bowles, Veezu CEO, said: “CabsSmart and Avenue Taxis are highly respected local operators with deep community ties and a reputation for quality service.
“These acquisitions by Veezu represent our commitment to investing in a stronger regional network that supports seamless travel across East Anglia.
“Veezu’s expansion in this area reflects our long-term commitment to building a truly national network of local hubs across the UK, while continuing to deliver the reliable, community-focused service passengers depend on every day.”
