Niche Cocktails secures deal with Greater Anglia Railways

Canned cocktail brand Niche Cocktails has hopped onto rail travel with a new listing for train operator Greater Anglia.

The Suffolk-based brand, which specialises in all-natural, ready-to-drink canned cocktails, has secured a three-month trial to supply all Greater Anglia intercity trains on the London to Norwich line.

Three of its popular canned cocktail mixes will be available to passengers on the busy commuter train line: Matcha Mojito, Brazilian Lime Margarita and Manuka Honey Whisky Sour.

“This is a really exciting development for Niche Cocktails and presents a great opportunity to get our cocktails into the hands of people who live and work in East Anglia”, said CEO Rob Breakwell.

“With several trains operating between Norwich and London every day, it is fantastic exposure for the brand.”

Michael Wyatt, Business Manager at Greater Anglia, added, “We are pleased to stock Niche cocktails on board our Intercity services.

“We try and source as much as possible from our local network – it’s a great opportunity to showcase some of the delights of the region as people travel.”

The deal is the latest in a series of partnerships with established names in the region, after Niche Cocktails teamed up with East Anglian brands The English Distillery and Adnams earlier this year.

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