For Black Friday 2025, independent coffee company, Paddy & Scott’s, of Suffolk, is teaming up with former TV presenter, Jake Humphrey (pictured) and his High Performance Foundation for charity.
They will be collaborating on a premium 100% Arabica Peaberry coffee called ‘Game Plan’, plus a special fundraising event.
A portion of the proceeds from every bag of Game Plan sold will go directly to support Jake’s foundation, which aims to provide young people with the tools and skills they need to kickstart their journey to a bright future.
Over the Black Friday weekend, in November, Paddy & Scott’s will dedicate its entire website to ‘Classrooms Over Chaos’.
Customers will only be able to purchase the limited-edition ‘Game Plan’ coffee, available in 250g bags of Whole Bean or Ground.
The team is also working alongside Jake to raise £25,000 through sponsorship and ticket sales for ‘An Intimate Evening with Jake’, where the former TV presenter will share lessons learned from speaking with some of the world’s highest performers.
This special event will be held on Thursday 6 November, at Norwich Business School, UEA, between 5.30pm to 8pm.
“Coming together to raise funds and fuel the ambition of young people is an absolute privilege,” says Jon Reed, owner and CEO of Paddy & Scott’s.
Jake, who is the founder of High Performance Podcast and Foundation, added: “I’m genuinely thrilled about our little coffee adventure.
“It’s incredibly rewarding to know that our collaboration on Game Plan Coffee has the potential to make such a positive impact on young people and educators globally.”
For more about High Performance Foundation or Paddy & Scott’s mission, visit: www.highperformancefoundation.org
