Cambridge agency is PR ‘elite’ member

A local PR company is classed in the industry’s elite for the third year running.

Cofinitive, based in Cambridge, is listed in PR Week’s Top 150 PR agency rankings. It is the only agency in the county to be recognised in the prestigious annual listings, compiled by industry ‘bible’, PR Week.

cofinitive has been ranked No 62 nationally in the Technology PR specialist’s category – and at No 63 in Agencies Outside London, having risen three places in a very challenging market.

The last 18 months have been tough in the technology sector. Whilst some companies have received significant levels of investment, many have been victims of a very tight investor landscape, and this has had an effect not just on the use of marketing and PR agencies, but on employment – with even global tech giants such as Meta, Microsoft and Google parent Alphabet announcing spending cuts and job layoffs.

cofinitive founder and director, Faye Holland, said, “cofinitive continues to feature in PR Week’s Top 150 annual listings because we offer something compelling to our clients and have done so for the last decade.

“Our methodology of integrated PR & Comms, powered by decades of robust strategy expertise, helps clients to drive sales as well as brand awareness, establishing reputation and leadership position at the same time which is critical when costs are under scrutiny”.

“We are proud to be able to immerse ourselves in the innovation and startup culture so prevalent in Cambridge, and we consistently add weight to our region’s reputation as the UK’s Centre for Science, Technology and Innovation.

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