A new creative partnership has launched in Norwich, bringing professional LED-based virtual production to the city and wider region.
It offers local businesses, agencies, and production companies access to virtual production techniques used across advertising, broadcast, and branded content – without needing to travel to London or major studio hubs.
Virtual production allows content to be filmed inside an LED volume environment, replacing the traditional green screen with realistic, in-camera locations.
It is increasingly being used across commercials, corporate films, interviews, product videos, and social content.
CUBE StudioX Norwich is a partnership between CUBE Studio and Focal Point, a highly successful local commercial photography and video studio.
The collaboration positions FocalPoint as CUBE Studio’s official CUBE StudioX partner for the region, setting up new creative options for high-quality advertising, product films, interviews, automotive, fashion, social content, and mixed-media storytelling.
It marks another step in CUBE Studio’s wider mission to make virtual production accessible, flexible, and scalable across the UK and internationally.
The Norwich site joins a growing network of CUBE StudioX locations built around CUBE Studio’s mobile VP model, which allows VP volumes of various sizes to be deployed into existing studios and spaces with minimal disruption.
“FocalPoint is an exceptional creative studio with a strong regional footprint,” said Roy Kimani, co-founder and director of Innovation at CUBE Studio.
“By pairing their production strengths with our VP workflow, we’re opening a new capability for East Anglia’s creative community. This is an exciting step in our broader rollout of CUBE StudioX across the UK and internationally.”
The partnership allows clients to access CUBE Studio’s virtual production workflows, creative supervision, and Virtual Art Department (VAD) while benefiting from FocalPoint’s established team, studio infrastructure, and regional network.
“This partnership brings something genuinely new to the region,” said Scott McKay, Managing Director of FocalPoint.
“By becoming a CUBE StudioX location, we can offer our clients the ability to create worlds, locations, and visual experiences that would otherwise be impossible locally. It’s a natural evolution for our studio.”
More CUBE StudioX sites are being developed across the UK and internationally. Announcements on further locations, including major creative and commercial hubs, will follow in the coming months.
More details about the Norwich site here.
